Undergrad Programs - Marketing

Marketing -- or the generation of revenue -- is perhaps the most

important function in any business. To succeed, businesses must understand how to find and keep profitable customers. Our marketing major will help you acquire the skills necessary to make that happen. Marketing embraces a wide area of highly specialized and technical occupations such as merchandising and consumer and product research, as well as general fields such as retailing, advertising, and professional selling. In our marketing major, you'll acquire the tools to understand consumer behavior, product development and market research, the psychology behind purchasing decisions, and effective methods of getting products and services to consumers.

Your career options will be unlimited with a marketing major. Some of our students have pursued such exciting careers as:

Public relations director
Product manager
Franchiser
Marketing manager
Fund raiser
Market researcher
Sales manager
Media buyer
Sales promotion manager

Core Classes for Marketing Major

All College of Business majors are required to meet general education requirements through the University Studies requirements, as well as preparatory classes in economics, English, communication, mathematics, statistics, and computer science that are required for Advanced Business Standing. Look here for a complete curriculum guide for Marketing majors, or contact the College of Business Academic Advising Office.

After completing Introduction to Marketing (MKT 3210), and Management and Organization (MGT 3210), our majors will take a set of courses designed to give them exposure to all of the major areas of marketing thought and technique.

You will start your program with Consumer Behavior (MKT 4240) and Marketing Research and Analysis (MKT 4520). These are core marketing courses that serve as prerequisites for all subsequent marketing courses.
Next, your coursework will allow for deeper study in three general areas of marketing. You will study Sales Management and Professional Selling (MKT 4210), Advertising (MKT 4230), International Marketing (MKT 4540), and Selected Topics in Marketing (MKT 4910). The capstone course, Advanced Marketing Management (MKT 4450) is to be taken in your last semester. In this marketing class, you will learn strategies that will aid you in solving marketing problems as well as operating decisions.
Finally, you will also take several elective courses in the College of Business that you and your advisor will choose together.

Elective courses available to our students:

Your elective courses will be chosen from both the College of Business and other parts of the University. These courses will help broaden your perspectives and extend your understanding in your areas of interest. We will be happy to help you build your skills in an area inside or outside the college that complements your marketing interests. This complementary course of study will enable you to develop a secondary area of expertise and distinguish yourself when it is time for you to graduate and enter the workforce.

Some areas of complementary specialization we suggest are psychology, communications, statistics, foreign languages, sociology, or social anthropology.

Useful links:

University of Wyoming Course Bulletin
University of Wyoming Admissions
College of Business Academic Advising

Last Updated on 11/11/2009 4:47:40 PM

Undergrad Programs - Marketing

Core Classes for Marketing Major

Elective courses available to our students:

Useful links:

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