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University of Wyoming
Stacey Baker

Stacey Baker
Associate Professor of Marketing & Sustainable Business Practices
Consumer Vulnerability, Welfare, and Protection, Symbolic and Experiential Consumption, Consumer Identity, Marketing and Public Policy, Service and Experience Marketing

Ph.D., University of Nebraska - Lincoln

M.B.A., University of Nebraska - Lincoln

B.S., University of Nebraska - Lincoln


smbaker@uwyo.edu • (307) 766-3734 • Crane 303

 

Teaching:
Consumer Behavior Marketing Analysis and Strategy Service and Experience Marketing

 

Publications:

Journal Article

 

Baker, Stacey Menzel. 2009. "Vulnerability and Resilience in Natural Disasters: A Marketing and Public Policy Perspective," Journal of Public Policy and Marketing, 28 (Spring), 114-123.

Baker, Stacey Menzel, David M. Hunt, and Terri L. Rittenburg. 2007. "Consumer Vulnerability as a Shared Experience: Tornado Recovery Process in Wright, Wyoming," Journal of Public Policy & Marketing, 26 (Spring), 114-123.

Baker, Stacey Menzel. 2006. "Consumer Normalcy: Understanding the Value of Shopping through Narratives of Consumers with Visual Impairments," Journal of Retailing, forthcoming.
 

Baker, Stacey Menzel, James W. Gentry, and Terri L. Rittenburg. 2005. "Building Understanding of the Domain of Consumer Vulnerability," Journal of Macromarketing, special issue on consumer vulnerability, Edited by Ronald Paul Hill, pp. 128-139.
 

Kaufman-Scarborough, Carol and Stacey Menzel Baker. 2005. "Do People with Disabilities Belive the ADA Has Served Their Consumer Interests?" Journal of Consumer Affairs, 39 (Summer), 1-26.

 

Visit the Web site of Stacey Baker
 

Press releases: