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University of Wyoming
Anthony F. McGann

Anthony F. McGann
Professor Emeritus

Advertising Strategy
Advertising Economics
Market Planning

Ph.D., University of Missouri
M.B.A., University of Missouri
B.S., U.S. Military Academy
magoo@uwyo.edu

 

Teaching:
Advertising
Marketing Management

 

Publications:

Book

McGann, Anthony F. with Raymond A. Marquardt and Jack C. Routson. 1979. "Introduction of Business," John Wiley and Sons, Inc., New York, New York.

Journal Article

McGann, Anthony F. with Robert L. Brown. 2000 (Winter). "The Bismuth Cartridge Company: Strategic Positioning and Transitions Among Powerful Competitors," Business Case Journal, 8(2):220-236.

McGann, Anthony F. with J. T. Russell. 1981. "Advertising Media The Managerial Approach," Richard D. Irwin, Inc. 2nd Edition, January 1988.