In the fall of 2010 the University of Wyoming plans to open its PhD program in Marketing with an emphasis on Sustainable Business Practice, becoming the first University in the Rocky Mountains to have such a program. The program is designed for students planning a career in academia, in which graduates are expected to make contributions to knowledge creation, although some students may choose to find careers in industry and government. The program will offer students a highly textured doctoral curriculum that builds upon strengths of the department and the University of Wyoming community and cutting edge developments in the broad field of marketing scholarship.