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University of Wyoming
David Hunt

David Hunt
Assistant Professor
Fear Appeal Advertising Identity and Consumer Culture Non-Profit Management

Ph.D., University of Missouri
M.B.A., Colorado State University
B.S.B.A., University of Arkansas
dhunt@uwyo.edu • (307) 766-3616 • Crane 312

 

Teaching:
Marketing Management Consumer Behavior Business, Government, and Society

 

Publications:

Journal Article

Shehryar, Omar and David M. Hunt, 2005. "The Relationship Between Procedural Fairness in Pricing and Consumers' Willingness to Purchase: Exploring the Moderating Role of Product Familiarity," Journal of Product and Brand Management, 14(4).

Shehryar, Omar and David M. Hunt, 2005.  "A Terror Management Perspective on the Persuasiveness of Fear Appeals," Journal of Consumer Psychology.

 

Press releases: